The Musician :: essays research papers

The Musician There are many styles of music and many various ways in which to enjoy them. This is only rivaled by the number of people on the planet that have invented them. Through out history the various evolutions of traditions have used music as part of their cultures, ceremonies, and religions. However, one thing has always been unique to all of these things - the musicians themselves - the ones making the music. These unsung misfits have endured time and are the common thread throughout history that has taken the time to ponder this wonderful realm. The thinkers that have invested much of their lives to inventing and reinventing the muse. Many people listen to music in many different ways. They create a style or listening pattern that brings out the most enjoyment for them. However, just being a listener of music only scratches the surface of the music enjoyment experience. There lies another layer or ‘dimension’ if you will underneath. This dimension is reserved for the one who receives ‘the spirit thought to inspires poets’. The musician creates as well as listens. He will ponder the music with a deeper appreciation, more feeling, and all done for the love of it.   Ã‚  Ã‚  Ã‚  Ã‚  Musicians are born just like anyone, but somewhere they notice something happening in their heads, like an inner orchestra that begins to play. It begins with one or more instruments, ringing distinctly and clearly inside their ‘third ears’. With time, this develops into a need to express that what is being played in their heads outside their heads. They become a player. Thus begins the road of learning to express, on a ‘physical device’ all the wonderful sounds and melodies they have invented and have yet to invent still in their heads. The ear begins to develop a different way of listening. It becomes able to separate the sounds of various instruments and various melodies very precisely. The more the individual practices the better this gift becomes. Otherwise, frustration may set-in when the music inside, cannot be reproduced ‘physically’ on the outside.   Ã‚  Ã‚  Ã‚  Ã‚  Mozart could hear entire symphonies playing in his head with the ability to write down every note with out ever picking up or hearing an instrument.

History of Spice Notes

History Of Spice Egyptians used a lot of spices for cooking and stuffed mummies Burned cinnamon to hide stench First recorded spice Traded spice with India Spice trade silk road All roads go to fertile crescent Arabs created a monopoly on the spice trade moving toward Europe Arabs Kept Europeans in the dark about the source of spices brought from India Created secrets and Myths Might boil seeds so Europeans couldn’t grow it Crusaders brought back new spices when they returned from battle which increased demand in Europe and had also developed a taste for spice increasing demand Spice Obsessions Only attainable by ruling classEmblems of power, gifts of state, heirlooms, currency Pepper: worth its weight in gold, used as currency Plagued by counterfeiting Dried juniper berries (added to extend pepper) Spice Obsession Theories Theory 1: Used spice as preservative (pepper) Not much evidence (salt works fine, local spices, afford fresh meat) Theory 2: Medicine Theory 3: Medieval pa late was dull Theory 4: Trade Route Inflation Middle man increase prices along silk road End of Obsession (17th century) Figure out you could grow spice Markets were saturated Moderate use of spice New groups of flavoring: chili’s coffee tea sugar, chocolate Pepper- Piper nigrumMost important spice economically America is the worlds largest importer Woody, perennial (3 seasons or more), tropical climbing vine No synchrony Monsoon tropical forests of Malabar coats, SW India Heat: Alkaloid irritants: piperine Inner core Aroma: From essential oil Pericarp, outershell Green pepper: comes from unripe berries (least hot) Black pepper: fully grown and dried White pepper: removed skin (hottest) Cinnamon: Cinnamomum verum Small evergreen tree in laurel family (true Cinnamon Ceylon) Native to Sri Lanka light flavor, fine texture, little Coumarin 2 yr old branches cut and fermented for 24 hrs nner bark peeled and dried to form quills Cassia (fake) evergreen native to India, Indonesia an d Vietnam Closely related, mostly US Thicker bark, whole tree used Heavy flavor, coarse texture, high coumarin Coumarin: appetite suppressing Medical/ research: antioxidant, antimicrobial, type II diabetes Saffron: Crocus sativus Iran major exporter, very expensive Perennial bulb, 2 flowers per bulb, completely domesticated 3 stigmas, manual harvest Egypt: Cleopatra, healers Disappeared with Roman Empire but came back as plague remedy Afghanistan: poppy vs. Saffron Flowers Pollination: the transfer of pollen from anther to stigmaCross pollination: Chance (pollen in air or water), or animals Mutualism, coevolution (trick or reward animals to pollenate) Egyptians thought divine power, blue lotus Ancient Greece: floral wreaths Ancient Rome: Floralia festival Christian: flowers where â€Å"pure† no sex Theophrastus: date palms pollinated by hand, proved reproduction Fall of roman empire, fall of flower, (great suspicion) Gained popularity Europe 600 AD Posies thought to ward off plague Saint Thomas: plants have reproductive virtues Linnaeus: taxonomic system based on flowers Botanophilia Victorian Age: women grew flowersSexual repression, low tolerance of crime, and strong social ethic Grew orchids (â€Å"a massive man-made extinction event†) Epiphytic plant: plant grow on another plant (non-parasitic) Orchidmania Biggest flowering plant family, highly evolved (very guarded against self-pollination), native species on every continent Grow slowly (7 yrs to mature and flower), long lived Catasetum orchid inspired Darwins early book Ghost orchid Tulipmania Extreme heterozygote First cultivated around turkey then moved to Holland Tulip breaking potyvirus (suppressed anthocyanin) (weakened plant) Spread by peach/potato aphidMutability, novelty, favored by royalty, bubonic plague era, scarcity/ demand 1635 shift, traded in future promissory notes â€Å"Greater Fool Theory† (1637 crash) Smell 1 0f 50 human genes in the human genome are devoted to sme ll Olfaction: sense of smell, chemical molecules Olfactory tract transmits signals to limbic system To smell must have Volatile: must easily evaporate Water soluble Lipid soluble Essential oils is what makes plants smell (2nd ary plant metabolite) Isolation of Essential Oils: heat effects the smell Expression: simplest, squeezed out, citrusDistillation: most used, boil, collect steam, condense to oil Solvent extraction: delicate flowers, grind up, steep in chemicals, then evaporate Effleurage: oldest method, plant material in fat, dissolve out fat Synthetic molecule Scent and Memory Proustian Effect: smell linked to memories, takes you back Scent marketing Billboard smell: makes bold statement (popcorn) Thematic smell: compliments decor (Christmas smell) Ambient smell: cover foul odor Signature smell Sugar (refers to many groups of carbohydrates) Monosaccharides: simple sugars, cant be broken down Glucose: basic source of energy (produced photosynthesis)Disaccharides: 2 monosacc. Ar e joined together and H2O removed Glucose: can from starch (storage in plants) or glycogen (storage in animals) Honey was the first sweetener used by humans Sugarcane Native to S/SE Asia, cultivated in India Large tropical grass, stores sucrose in internodes Stems crushed, boil sap, separate sugar crystals US 150 lbs/ yr consumed Arab traders brought to Mediterranean, sugar reached Europe after crusades, Columbus to Dominican Republic Labor first from indigenous people and forced labor from Europe Solve labor shortage imported slave British dominant traders in slaves and sugarSeen as unskilled and replaceable Malnutrition and starvation Triangle trade Sugar, rum to Europe; guns, salt, iron to Africa; slaves to Caribbean Sugar, molasses to America; rum to Africa, slaves to Car. Why so brutal? Very profitable, high demand, triangle trade Occurred in isolation â€Å"unskilled labor† abolitionists end in 1834 Chocolate Cacao tree Theobroma cacao, native tropical S America, Grows tall, hot climate, lots of rain, understory tree (shaded, damp) Cauliflory: flowers from trunk or large branches Each flower potential fruit, insect that pollinates only in understory Olmec, Mayan, AztecProcess Fermentation: pulp liquefied, seeds briefly germinate (choc. Flavor) Drying: lose weight, outer shell loosens Roasting: refines flavor Winnowing: removes outer shell Cravings Caffeine and theobromine (humans not very sensitive to ) Cannabinoid mimics Phenethylamines: chemicals associated with love Serotonin Coffee Coffea, understory tree, tropical evergreen, produc berries 3 yrs old Coffee fruit (drupe) contains 2 coffee â€Å"bean†s Center of origin Ethiopia highlands Coffea Arabica: 1st cultivated, wimpy (lower caffeine and yield) Coffea canephora (robusta): 2x caffeine, greater yieldShade Grown (traditional) coffee Originally understory trees Diverse habitat Minimal need for pesticides and fertilizers Sun Grown Coffee Monoculture system produced by clear cutting for est Increased fertilizers; herbicides and insecticides Increased soil erosion Coffee berry borer, natural predator ants Tea Popularity: tea, coffee, beer Camellia sinensis, evergreen tree/shrub China tea, 1st discovered and cultivated, cool climate, lower yield, lighter flavor Assam Tea, tree, less resistant to cold, high yields, brisk flavor Center or origin: chinaOxidation=fermentation Startch to sugar, tannins released Polyphenols: Antioxidant properties Catechines: 25% Concentrated in fresh, unbroken, unfermented Tannins 50%: break leaves tannins released Types Tulsi tea: related to mint, not china tea Medical/religious, India Hinduism Black: withered, full fermentation, crushed, dries (usually assam tea) brick Oolong: btw withered, short fermentation, rolled or ball form Green Tea: little withering, dried, high polyphenols (china tea) White tea: young leaves, no oxidation, higher catechins, healthyiest *

Family Bond Essay

The family system is the most conspicuous bond in the social scheme of things. This bond ties people to each other with invisible strings of love and care, each one bonded to all others in his/her entirety. The family that consists of the elder’s brothers, sisters and children are all bound to each other no matter how far away they may be from each other physically. The family is the inspiration of each individual member and, above all, it is the objective for which each individual member lives and works. The encouragement from the family helps one to achieve marathon goals, and it is the family only that, at time forces a person to adopt the wrong path. Thus the family is of so much importance to every member that, its bonds are in reality responsible for whatever each member achieves or loses. The family is as if the backbone on which the bodies of the individuals in it stand. It is the family that acts as a booster for each one in it and, it is the same family that at times becomes a stumbling block in the growth of an individual in it. This is because the bonds of love are too great to be set apart and as we often hear that love is blind. It is this same blind love of the family that may at times prove to be a hindrance to growth For example, a child in the family may be brilliant in studies but the extreme and blind love of the parents wants to see him as the next Sachin Tendulkar. They, in trying to fulfill their ambition may try to impose their desire on the child and he, in the bargain loses track of studies. At the same time since he has no inclination for cricket, he does not manage to achieve anything in that sphere also. Thus, due to the unquestioned love and bond of the family, the child loses out on both fronts. He is unable to become Sachin Tendulkar and neither has he been able to keep pace with his studies. In this way, the bonds of the family prove to be disastrous also. At the same time, with the backing and support of the family, a child can work wonders as, it is here he gets all the encouragement and back up support. Besides being a support for the children of a family it has often been heard that, b ehind every successful man, there is a woman. This again goes to show how much the backing of a good co-operative wife helps the man also to grow in his career. Thus it is seen that the family bonds play a very prominent part in making or breaking each member of the family. It is from broken homes that, drug addicts, juvenile criminals are also created, so much is the importance of the bonds of a family. So much for parents and children in a family. Even grandparents have an intrinsic role to play in the growth of the individuals. If the children play and have fun with grandparents, they develop a liking for elders, and they learn to respect elders. Once they see their parents behaving well with the grandparents they also learn how to behave with elders. This presence of elders in a family makes the bonds still more pleasant and more lasting. Like everything else, bonds of a family also have their advantages and disadvantages. However, the disadvantages are so minuscule that, the prominent advantages overpower them and the essence of family life and its bonds appear to be just worth it. Where there is a family to fall back upon, even hard times of misfortune, it becomes easier to bear and this is just what family bonds is all about. These bonds are so strong that, no power can break them or destroy them. It is however great luck to get the fortune of a fully blooming family with all its bonds in place.

High Attrition Rate at Call Center Industry: an Hr Manager’s View

UNIVERSITY OF SANTO TOMAS COLLEGE OF COMMERCE AND BUSINESS ADMINISTRATION This Research Proposal is being presented to the Faculty of the Department of Human Resource Development & Management Entitled: High Turnover Rate and Employee Benefits in Call Center Industries: The HR Manager’s View By: Buotan, Aldrin M. Dimaculangan, Rey Karl A. Flores, John Andrew S. Malabanan, John Peter M. Marquez, Gerard Ephraim L. Tagunicar, Cedie N. September 1, 2012 Espana, Manila IntroductionToday’s best companies understand the real key to maintaining a world-class workforce is not just to hire the best employees, but to keep them once they are hired. Retaining progressive workforce has not been an easy task to every employer or organization and thus becomes a real challenge to cope up with the fast pace business world currently we are on and if this fails, surely high turnover rates will occur and will be prominent in an organization. An employee turnover rate refers to the movement o f employees out of an organization.It is often cited as one of the factors behind the failure of an employee productivity rate and is also one of the chief determinants of labour supply (Snell & Bohlander, 2010, Principles of Human Resource Management, 15th edition, United States, p,415). Competing organizations are constantly looking to steal top performers, and â€Å"poaching talent is becoming an increasingly common way for organizations to build themselves them up as a larger company to be able to expand and earn more profits, while at the same time tearing their competitors down (Noe et. l. 2010, Human Resource management: Gaining a Competitive Advantage, 7th edition, New York, p461). Turnover comes in good times and in bad, to good companies and to those that are struggling of every size. Losing a good and talented employee is never easy, and sometimes is predictable, but sometimes, it can be prevented, â€Å"you can’t run a service business when you are at war with y our employees† (Greg Davdidowitch, Noe et. al, 2010, Human Resource Management: Gaining Competitive Advantage, 7th edition, New York).Knowing the rate of turnover at a certain organization is the first step to understanding whether employees’ departs within the range of normal for a type of business and industry. Turnover is a key benchmark in assessing the health and stability of organizations. A high turnover rate suggests there may be something wrong with the basic structure of a company, its salary levels or even its benefits. Too high turnover rate can also mean that an organization is losing productivity and knowledge, including an understanding of products and processes. The consequences of the loss are both financial and in the morale of those who remain.Leading reasons that employees give for their departure: a better opportunity or increased responsibilities, higher pay or more benefits, or they are moving to a different location. Benefits may one of the best reasons to reduce turnover rate and increase the retention in an industry. Employee benefits that is part of the total compensation package, other than pay for a worker, provided employees in whole or in part by employer payments, example of which are life insurance, pension, workers compensation and vacation (Milkovich, G & Newman, J1984, Compensation, New York, p. ). Employee benefits are compensations given to employees in addition to regular salaries or wages. Some benefits are legally required, e. g. , social security benefits, Medicare, retirement benefits, maternity benefits, service incentive leave, etc. Other benefits are offered by the employer as an incentive to attract and retain employees as well as increase employee morale and improve job performance (Labor and Employment Blawg†¦ A work in progress, June 1, 2010, Philippine Labor Laws, < http://www. laborlaw. usc-law. rg>, viewed: August 22, 2012). Aside from giving benefits mandate by law, there are other benefit s that an industry can offer to reduce their turnover rate. Our study will focus on how an industry uses its turnover rate in making decisions to improve their benefits program. The researchers have chosen the call center industries in the Philippines to best suit their subject matter about employee turnover rate and benefits. There are certain reports and data that shows the high turnover rate over call center industries locally.Turnover rate in the country’s call center has gotten so worse that it has hit 60 to 80 percent, according to the Call Center Association of the Philippines (CCAP) (AURELIO A. PENA, Davao Today March 20, 2008, http://www. gmanetwork. com/news/story/85640/news/specialreports/rp-call-centers-reel-from-world-s-highest-turnover, viewed: 8/20/2012). Globally, it is an accepted norm in the industry to have a 30 to 40 per cent turnover. Both Australia and India call centers have turnover rates of only six to 10 percent.Top government officials are alarmed t hat an emerging industry that has generated around 2 billion US dollars in annual revenues is reeling from a worsening turnover crisis. Labor accounts for between 65% and 75% of the ongoing costs of running a contact center. But employee turnover is so high in the call center industry that much of that money is spent on repeated efforts to hire and train people who aren’t right in the first place, and/or are managed ineffectively, resulting in high turnover.Call center organizations have come to accept that a recurring percentage of their workforce will have to be replaced every year. Those replacements will have to be found, assessed and trained. And then the cycle will repeat again, as a percentage of those new hires will in turn leave. The average turnover is about 35% in the call center industry, which means – in three years, an entire contact center agent pool will have been turned over (Inova Solutions, July 5, 2011, â€Å"Reducing Agent Turnover in Contact Cent ers† viewed 8/20/2012, http://blog. novasolutions. com/2011/). This studies shows that there are certainly high turnover rates on call center industries in the Philippines. A study conducted by Datacraft Asia in 2009 suggested that Asian call center agents are aware of the large demand for their service, so they are confident that they can easily land a new job after they resign. Better salary offer from other call center outsourcing firms, tight and shifting schedules, stress from dealing with difficult customers and lack of holiday breaks are also causing many agents to leave their job.Also, allegations of labor code violations in small call centers are on the rise. Some agents who did not receive incentives or bonuses as promised during recruitment are likely to terminate their contract (Eli, May 24 2011, Philippine call center outsourcing industry fights attrition rate, http://outsourceyourcallcenter. com, viewed: 8/20/2012). Due to this high turnover rates that are curren tly in call center industries, there are certain solutions pertaining to benefits and motivation that could help to lower down the high turnover on call center industries.Government mandated benefits such as: Social Security System (SSS) contributions, Philippine Health Insurance (Phil Health) contributions, Home Development Mutual Fund (Pag-ibig Fund) contributions, 13th month pay, service incentive leave, meal and rest periods, overtime pay, special holiday/rest day rates, and night shift differentials and company benefits such as: holiday bonus, mid-year bonus, and paid holiday and vacation leaves (Honey Amabelle D. Young, March 8, 2012, â€Å"Employee Benefits in the Philippines†, weblog, viewed: August 22, 2012, < asyoutsource. om/blog/>). With these benefits, call center industries will surely lower down their turnover rate and could save more money on costly training and development programs. Other companies give a little more than the minimum benefits required by law in order to be competitive or at least be at par with community or industry practices. There are also employers who give more benefits than required out of compassion for employees who are loyal to the company. Managers of call center face many challenges.They are responsible for operations that are capital intensive, with a high demand for continual investment to keep up with rapid developments in technology. They are also responsible, in many cases, for large numbers of staff often working with different shifts. Human resources manager in call center industries plays a vital role in valuing employees to reduce high turnover rate and improve their company retention capability. HR managers have the â€Å"bird’s eye† view on what is happening on personnel related issued on an industry.Their views on issues such as turnover rates and giving benefits to their employees are important points to consider because they are the one who would create certain solutions to such pro blems for the more efficient and smoother run of a call center industry. As HR students and future HR managers, the researchers would like to understand and to get the views and insights of HR managers on this phenomenon and find out if there are improvements to employee benefits to lower this turnover rates.As HR students, the researchers would like to spearhead this study in order to analyze and make realistic solutions that could help the call center industries on this growing phenomenon. The researchers will conduct a semi-structured interview to the HR Manager of call center industries here in the Philippines. The following central questions will guide the interviewers: 1. ) How do Human Resources Managers view on the high turnover rate on call center industries? 2. ) What new benefits are implemented to reduce turnover rate and what changes in employee benefits were introduced to improve employee retention?Our study will focus on how a call center industry uses its turnover ra te in making decisions to improve their benefits program rates in call center industries. Methodology Research Design The research design that the researchers adapted in this study is phenomenological research design, particularly the transcendental or psychological phenomenology. This design aims to get the meaning of as this is a qualitative analysis of narrative data, methods to analyze its data must be quite different from more traditional or quantitative methods of research (Janet Waters, â€Å"Psychology; Capillano University, viewed: August, 25, 2012, http://www2. apilanou. ca). This type of research design is the most effective in terms of expressing the essence of how high turn-over rate shapes the organizations’ benefit system. Data Gathering Procedure The researchers has gathered — Human Resource Managers from different Call Centers Companies, both Local(PacificHub) and International(HSBC and PhilAm Life) Companies, who have an adequate years of experience in dealing with the prevalent High Turn-Over rate in their previous and present employers.The subjects’ group age ranges from late 20s to the late 40s with the average years of experience of 3 to 10 years from the same employers. The researcher adopts a person-centered and holistic perspective. It helps to generate an in-depth account that will help the researcher a picture of reality regarding their lived experience to answer the researcher inquiry about the subject. The researchers will conduct their interview by setting a date time for each manager during the collection of data or their answers regarding the interview.The Researchers will proceed to the process of meeting the manager and Data Collection. Each session may last up to 2 hours, depending on the interviewee’s length of views and insights on their experiences also known as Extended Interview. Story telling will be conducted also to ask the emotions of the HR Manager and his/her intellectual memory and con sciousness about the turnover rate in call center industries. The Researcher has chosen Call Canter Companies that has attrition rate of 30 to 40 % to be able to qualify as a reliable source of information about the topic. Data ExploitationDuring the interview, the main concern of the researchers was to get the view of HR manager in the high turnover rate and the benefits given? The questionnaire for HR mangers shall include their robotfoto (Kelchtermans & Ballet 2002), basis on the rate of employee turnover in the last 3 years, number of employees employed and the employee benefits or other discretionary benefits given. The researchers will be using an interview to gather the participants' descriptions of their experience, or the participants' written or oral self-report, or even their aesthetic expressions (e. . art, narratives, or poetry, essays). The phenomenon of high turnover rate is the main subject of this research and how the HR managers have experienced it in call center i ndustries. This research is going to be conducted by taking interview; Interview is the appropriate method for collecting of data and giving a questionnaire to the Human Resource managers with full knowledge in the call center industry chosen by the researchers, to find out their view on the high turnover rate and benefits given to their employees.The HR Managers are chosen by their number of years in service in the industry. After the researchers gather the essential data for their research, they will, and then follow the Collaizi’s Procedure, reading and re-reading of the interview and analyzing or extraction of the information to significant statements or quotes and coming up with the categories (Cool Analysis) and combines the statements into themes (Warm Analysis).The researchers will develop phenomenal referents of the person’s interviewed. After this procedure, the researchers can gather the data by the use of data analytic tools in data reduction such as Repert ory or Kelly Grid in order to categorized and give themes to the insights/referents of the manager. Study site Data Gathering Procedure

Ex Memo Essay

Subject: Improvement on written refusals I am writing today to provide all employees with some useful tips on how to compose a customer refusal letter. While the example letter to Mr. Largo is factual, there are some things that could be presented much better. Presentation of facts could determine if we are able to retain customers and reflect the credibility of the company. Some key elements that I want to focus on are: †¢ Tone †¢ Punctuation and Grammar †¢ Professionalism The best way to begin a refusal is by setting an apologetic tone. You do not want to point blame at the customer, even if you feel they are wrong. Show empathy, and see if you can help them in anyway possible. Remember when writing a refusal all that’s representing our company are the words on the page; so we must use correct grammar and punctuation. Thank you for your attention and your time. I encourage our department to utilize these factors when writing a refusal letter. I want all refusals emailed to me, before mailing them. If there are any questions, problems or concerns you can reach me by email (twhitmore@mainappliance. com). MAIN STREET APPLIANCES 576 Main Street Gainesville, FL 33312 To: John Largo From: John Wright, Customer Relations Supervisor Date: July 20, 2009 Subject:$50 discount voucher Dear Mr. Largo, We apologize for not being able to grant your request for a replacement refrigerator. Main Street Appliances values you as a preferred customer, and would like to offer you a $50 discount voucher, to put towards a new refrigerator, with a 1year warranty. The voucher can only be used at the local Main Street location and expires on August 17, 2009. We apologize, again, for any inconvenience this issue may have caused. In the event that we may be of any further assistance, please call our customer service hotline (800-MAIN-STREET ext. 112) or by email (twhitmore@mainappliance. com). Sincerely, John Wright Customer Service

Wal-Mart Essay Example | Topics and Well Written Essays - 500 words

Wal-Mart - Essay Example The website is very well organized in terms of links and images. The left hand side of the e-store has a list of categories of consumer items for sale. The check-out function of the website is very easy to use. Wal-Mart can be benefit a lot from a more aggressive e-commerce strategy. The global market for online sales is huge. In 2010 e-commerce sales were $153 billion (Plunkett Research, 2011). Wal-Mart should look to increase its market share of this multi-billion dollar marketplace. The beauty of e-commerce is that it has the potential to reach a hundred percent of the global population of 6.9 billion. Wal-Mart has to look for ways to increase the traffic of its website. Simple solutions such as offering a discount coupon with every Wal-Mart receipt redeemable at its online stores can help increase the revenue of the store. The firm should advertize the site in TV commercials, radio, and in the press. An untapped market that could help the company increase its ecommerce sales is c ellular video advertizing. The assistance of G4 networks is enabling people to use the internet more through smart phones such s the I-phone.

A response Essay Example | Topics and Well Written Essays - 500 words

A response - Essay Example According to Braun, Justin possessed innate superman’s powers. This is because he could sing, dance and play instruments flawlessly. (Widdicombe 1). As Beibers’ manager, he was able to re-live his childhood dream of becoming a different kind of a superhero (Widdicombe 1) . It is imperative to note that he took his time to study the careers of influential people such as David Geffen who at one point worked in William Morris mailrooms but become a co-founder of the Dream Works. Marketing in this context is the strategies to gain and maintain publicity, fame and success as realized by Beiber and his manager. Their success shows how good marketing can turn over the outcomes of a project. Anything that Justin touches receives a ‘Midas’ touch because it is received positively by the public. In essence, there is nothing negative about Beiber in the context of this industry. Braun has received widespread recognition since the time when he discovered Justin Beiber on YouTube (Widdicombe 1) through his efforts; he made the first successful YouTube superstar (Widdicombe 1). His online influence and off-line marketability are flawlessly entangled. His YouTube channel has close to three billion views, while on Twitter, he acquires a new follower each second. One tweet from Justin can drive his supporters into performing stunning feats (Widdicombe 1). This shows how strong marketing skills can influence the celebrity status of an artist. Beibers position has realized remarkable following that is capable of influencing the market trends of products such as perfumes or the awareness creation on major world issues. Today, his influence as a global brand eclipses his status as an artist. Nonetheless, he still was new songs that his fans are waiting for anxiously. Beibers unprecedented growth has also propelled Braun’s career as he has secured successful